Health was identified as “the most important of the 10 Datamonitor mega-trends" shaping new product development and marketing. Research shows a trend toward “positive nutrition” emerging as consumers actively seek nutrient-rich fresh, organic and functional food and drinks. Together with the Medical component of PLANET CPR Limited, the Functional Nutrition and Prevention Division has filled this niche by delivering excellent nutritional products in a rapidly growing, organic, raw and superior nutritional / functional food category.